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Most companies manage channel partners. Few build ecosystems that create sustainable prosperity. Here's why I wrote a book about it.
Last week, my book officially became real. Not a draft. Not a folder full of notes. Not an idea I kept promising myself I would finish someday. A finished book. Published and ready to be read. When I started my consulting business, writing a book wasn't part of the plan. But after working with companies across a variety of industries, I recognized a significant gap in the conversation around B2B channel partner management. There are many excellent resources covering dema
kcmullen2015
5 days ago2 min read
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