Having a well-thought-out third-party strategy that aligns with your overall company strategy is the first step to accelerating a successful 'go-to-market' strategy. With that in place, building a 'Value Add' partner program that ties into the company’s strategy will yield benefits for you, partner, and customers. Unfortunately, very few companies know how to do this. But you can be one of them that can! Here's how:
Approach
- Launch with a robust 'SMART' growth strategy
- Align your go-to-market approach with your strategy
- Design the process & select your go to market partners
- Build powerful Value Add Partner Program
- Develop a clear implementation plan
- Measure and effectively communicate outcomes
Measurable Growth Strategy
Having a clear growth strategy for your company that is specific, measurable, attainable, realistic, and timebound & COMMUNICATE IT TO YOUR team
Value Add Partner Program
Build a "Value-Add" Partner Program that is branded and aligned long-term with the company’s strategy.
"Go to Market" Strategy
Determine your 'GO TO MARKET' strategy that is in harmony with your overall company strategy.
Successful Implementation
"Execute the program for every type of third party, highlighting its advantages to all stakeholders."
Defining Third Party Types
Identify and define the types of third parties within your 'GO TO MARKET' strategy.
Measure & Communicate
Measure performance, reward, and effectively communicate.
Contact
Like what you see? Get in touch to learn more.
