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Excited to Announce the Release of My New Book: Channel Partner Excellence! A Practical Guide for B2B Manufacturing Companies to Build Stronger Partnerships, Accelerate Growth & Sustainable Profits

kcmullen2015
1 day ago
1 min read

What if your B2B channel partner ecosystem could become one of your greatest competitive advantages?

After nearly two years of writing this (on and off), and 30+ years of real-world experience, I'm excited to announce the release of my new book, Channel Partner Excellence: From Purpose to Sustainable Prosperity. Get it on Amazon today! Amazon.com: Channel Partner Excellence...From Purpose to Sustainable Prosperity: A Practical Guide to Creating B2B Channel Partner Programs: 9798184309293: Mullen, Kathleen C, Mullen, Patrick E: Books


Many companies struggle with questions like:

• Should we build a channel partner program?

• How do we choose the right partners?

• What motivates partners to invest in our success?

• How can partnerships drive profitable, sustainable growth?


This book answers those questions and more.

Inside, I share a practical framework for aligning company purpose, strategy, and go-to-market execution to create high-performing B2B channel partner programs that accelerate growth, strengthen market reach, and deliver long-term business value.


If your company manufactures products and sells to other businesses, there's a strong chance this book can help you and your team unlock new opportunities through strategic partnerships.

Partnerships are not just a sales model. When built with purpose, they become a powerful growth engine.

 
 
 

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